Queens University of Charlotte

The new president of Queens University of Charlotte, Daniel G. Lugo, sees an opportunity. Queens University is mere steps away from one of America’s fastest growing cities. Queens can serve as a direct pipeline to careers in Charlotte, and its student experience comes with built-in networking opportunities. At Queens, students have access to career-making experiences are in no short supply. Access to experiential learning opportunities is at the heart of the Queens experience, no matter what type of student you are.

To achieve this repositioning, I worked with Truth & Consequences to build a new website to align with their brand refresh and establish Queens University as the region’s center for exploration and discovery and a pipeline to talented students ready to enter the workforce.